Talks for marketing and growth teams.
Practical, evidence-led sessions from someone who still works inside live ad accounts every week.
Three talks, tailored to your audience.
AI in paid media: where judgment stays human
How I use AI for research, localization, creative and QA at speed, and the validation checks that keep the work accurate. Real examples from global search campaigns, including where AI helped and where human judgment had to step in.
Paid media for global events at scale
Running multi-channel programs for international events across the U.S., Europe and APAC: budget allocation, audience strategy, localization and knowing when to move money between channels.
Building a career and a business without a traditional path
Self-taught since 2011, fully remote and building a business alongside a full-time role. What worked, what I would do differently and how to make your own evidence.
Shay Pounders is a senior paid media and performance marketing strategist who has worked in digital marketing since 2011, entirely remote and entirely self-taught. She manages paid media for global cybersecurity events across the U.S., Europe and APAC, runs paid search and social for agency clients in B2B software, IT and home services, and founded Her Bleuprint, which builds practical tools for small business owners and job seekers.
Her work focuses on connecting ad-account performance to lead quality and revenue, and on using AI to move faster without giving up human judgment.
Have an event in mind?
Share the date, audience and format, and I’ll reply within 2 business days.