OPEN TO SENIOR REMOTE ROLESPAID MEDIA / PERFORMANCE / DEMAND GENLINKEDIN · META · GOOGLE · REDDIT · TIKTOK · X
Senior paid media & performance marketing.
Paid media and growth marketer with 15 years across B2B technology, global cybersecurity events, agency, wellness and founder work. I build multi-channel acquisition programs and connect them to lead quality, pipeline and revenue.
ANNUAL PAID MEDIA$1M+PORTFOLIO
Managed across global cybersecurity events.
REVENUE VS. TARGET+67%$5M ON $3M GOAL
First year on a flagship U.S. cybersecurity conference.
COST PER LEAD−94%LINKEDIN ADS
$3,287 → $198 in a full-funnel rebuild.
CPA−33%DEMAND GEN
With conversions up 44 → 63.
01 — EXPERIENCE
Where I’ve done the work.
FEB 2022 — PRESENTINFORMA FESTIVALS
Senior Digital Marketing Specialist · SEM · Remote
- Manage an approximately $1M annual paid media portfolio across global cybersecurity events in the U.S., Europe and APAC, owning budget allocation, pacing, testing and performance measurement.
- In my first year on a flagship U.S. cybersecurity conference, paid media supported $5M in revenue against a $3M target (67% above goal) on roughly $110K in media, a company revenue record for the event.
- Drove 2,548 paid delegates (+65% YoY), with $6.76M attributed revenue on $225K spend for a global cybersecurity conference in 2024.
- Cut CPA 33% and lifted conversions 44 → 63 by replacing a declining paid-social campaign with a data-informed Google Demand Gen test, then reallocating budget. Case study
- Brought AI into SEM research, localization and creative testing across the event portfolio, with cross-tool validation and clear attribution limits. Case study
MAR 2022 — PRESENTFAIR MARKETING
PPC Specialist · Freelance
- Own paid search and paid social strategy and execution across Google Ads, Microsoft Ads, Meta and LinkedIn for a multi-client, multi-industry agency portfolio.
- Diagnose account performance and lead quality using platform, CRM and behavioral data, and recommend when to scale, reallocate, pause or refine spend.
2026 — PRESENTHER BLEUPRINT
Founder · Independent
- Launched two WordPress websites for a professional brand and an education brand, owning positioning, information architecture, offer design and QA, and directing AI assistants for implementation.
- Built lead-capture and delivery flows across HubSpot and Kit with segmentation, consent handling and authenticated, branded email.
2019 — PRESENTTHE VA FIRM LLC
Marketing Consultant
- Design full-funnel paid media and lifecycle systems connecting audience research, offers, landing pages and conversion measurement for B2B and B2C businesses.
- Build acquisition and lifecycle systems for consumer-facing clients in health and wellness, beauty and other direct-to-consumer categories.
2019NYANSAPO WELLNESS INSTITUTE
Client engagement · via The VA Firm
- Clarified pricing and value-proposition messaging for a plant-based chef and wellness founder, who reported five new customers and $800 in added revenue within the first week.
- Supported Shopify, lifecycle email, organic and paid social, and influencer and ambassador partnerships for a wellness brand.
AUG 2018 — JAN 2022LEGACY HOLISTIC HEALTH INSTITUTE
Digital Media Marketer
- Built and managed paid social and paid media acquisition for a B2C wellness education business selling coaching programs, certifications, consultations and physical products.
- Built HubSpot and ActiveCampaign lifecycle automation spanning web, email, webinars and lead qualification.
2011INDIGO CREATIONS
Content & social media marketing
- Where it started: blog content and social strategy for small businesses across Facebook, Twitter, LinkedIn and Pinterest.
02 — SKILLS
Core capabilities.
PAID MEDIA
Google AdsLinkedIn AdsMeta AdsMicrosoft AdsYouTubeXTikTokRedditStackAdaptProgrammatic
STRATEGY
Demand generationAudience segmentationBudget allocationCreative testingCROLifecycle nurtureGlobal campaigns
MEASUREMENT
GA4Google Tag ManagerHubSpotSalesforceLooker StudioMicrosoft ClarityActiveCampaignAttribution
03 — HIRING?
Let’s talk about your next senior paid media hire.
Fully remote, multi-channel, enterprise and agency experience.