Paid media that shows up in the revenue report.
15 years building and running paid programs across LinkedIn, Meta, Google and more, from global event campaigns to B2B lead gen. Strategy, measurement and the hands-on work, connected to business outcomes.
Looking for help with your business? Explore consulting with Shay at Her Bleuprint →
Campaign-attributed revenue I contributed to across four years of enterprise initiatives.
Down from $3,287 · investment immigration, LinkedIn Ads.
Up from 0.53% in the same full-funnel rebuild.
$6.76M attributed revenue on $225K spend · global cybersecurity conference, 2024.
How I diagnose the problem, and what changed.
Rebuilding a full-funnel acquisition strategy
Cutting acquisition costs 33% across channels
AI-enhanced search across global events
AI-assisted geographic and competitive targeting
I don’t just run campaigns. I build the stack behind them.
Built with AI assistance, tested end to end before launch.
A lead-to-client pipeline
Two-way Kit and HubSpot sync with consent handling, approval-gated applications and authenticated, branded email.
Job Search Command Center
Applications, interviews and response-rate analytics in one system, checked against 16 test scenarios.
Google Ads Strategy Builder
Goals, budget, profit guardrails and tracking, turned into an AI-ready analysis prompt.
Measurement you can trust
One clean property, no double-counted page views, and events mapped to each funnel stage.
A decade-plus of learning inside live accounts.
Indigo Creations
Content and social media marketing for small businesses.
Legacy Holistic Health Institute
Digital Media Marketer: paid social, paid media and lifecycle automation for a wellness education brand.
The VA Firm
Marketing consultant: full-funnel paid media and lifecycle systems for B2B and B2C clients.
Nyansapo Wellness
Pricing and messaging work that brought five new customers in the first week.
Informa Festivals
Senior Digital Marketing Specialist: $1M+ in annual paid media across global cybersecurity events.
Fair Marketing
PPC Specialist: paid search and social across a multi-industry agency portfolio.
Her Bleuprint
Founder: free tools and consulting for small business owners and job seekers.
Talks for marketing and growth teams.
AI in paid media: where judgment stays human
Research, creative and QA at AI speed, with the checks that keep it accurate.
Paid media for global events at scale
Running multi-channel programs for international events across the U.S., Europe and APAC.
Building a career and a business without a traditional path
Self-taught since 2011, fully remote, and building a business alongside a full-time role.
“Working with Shavonne gave me a clearer understanding of where my marketing could improve and what changes I needed to make. After implementing her recommendations, I gained five new customers and generated an additional $800 in revenue within the first week.”CHEF BEEE · FOUNDER, NYANSAPO WELLNESS INSTITUTE, INC.
Shay the Techie: what I’m noticing in paid media, practical AI and measurement.
Let’s talk about your next senior paid media hire.
Fully remote, multi-channel, enterprise and agency experience.