Service · Paid Social

Paid social that reaches the right people and turns them into leads.

I plan and run LinkedIn, Meta and other paid social programs that put the right message in front of the right audience, then fix the conversion path so attention becomes qualified leads.

Get my free paid media audit →Talk about your account
Signs it’s time

Is your social spend working as hard as it should?

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Expensive leads

Cost per lead keeps rising, or leads rarely turn into real conversations.

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The wrong audience

Targeting misses decision-makers, or burns through a small audience in weeks.

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Creative fatigue

The same ads keep running until performance quietly drops off.

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Forms people abandon

Lead forms and landing pages lose people right before they convert.

What I do

What a paid social engagement covers.

01

Audience strategy

Job title, company, interest and retargeting audiences built around how your buyers actually decide.

02

Channel mix

The platforms that fit your audience: LinkedIn, Meta, X, TikTok, Reddit or programmatic through StackAdapt.

03

Creative direction & testing

Message, format and offer tests, each with a clear hypothesis, so you learn what moves your buyers.

04

Conversion path & CRO

Lead forms and landing pages that turn clicks into completed forms, not drop-offs.

05

Measurement & attribution

Pixel, GA4, Google Tag Manager and HubSpot setup, so you can see which audiences produce real leads.

06

Optimization & reporting

Ongoing optimization and reporting on cost per lead, lead quality and pipeline.

Paid social results from a real account.

Rebuilding the audience, creative and conversion path changed what each dollar produced.

$198Cost per lead, down from $3,287Investment immigration · LinkedIn + Meta
5.34%Form completion, up from 0.53%Rebuilt audience, creative + CRO
Rebuilding a full-funnel acquisition strategy for investment immigration Read → Cutting acquisition costs across channels for a B2B technology event Read →
Ways to work together

Start where your account needs it most.

Paid Media Audit

A structured review of your accounts, tracking and conversion path, ending in a prioritized action plan.

2–3 weeks

Campaign Build or Rebuild

Audience strategy, campaign structure, creative direction and measurement setup, built alongside your team.

4–8 weeks

Ongoing Advisory

Monthly strategy, optimization and reporting tied to lead quality, without a full-time hire.

Monthly
Paid social FAQ

Common questions.

Which social platforms do you run?

LinkedIn, Meta (Facebook and Instagram), X, TikTok and Reddit, plus programmatic through StackAdapt. I choose the mix based on where your audience spends time and how they buy.

How do you lower cost per lead on social?

By tightening audiences, testing creative and offers, and fixing the conversion path. In one account, rebuilding the audience, creative and lead form took cost per lead from $3,287 to $198 and form completion from 0.53% to 5.34%.

Can you work with my in-house team or current agency?

Yes. I can audit what’s running, rebuild campaigns alongside your team, or act as an ongoing senior advisor without replacing anyone.

Where should I start?

With the free Paid Media & AI Search Visibility Audit: a personalized PDF and video walkthrough within 7 business days, with no call required.

Free · No call required

Find out what your social ads are missing.

Get a personalized Paid Media & AI Search Visibility Audit: a PDF plus a short video walkthrough, delivered within 7 business days.

  • 3 evidence-backed findings
  • The first moves I’d make
  • No logins or account access needed
Other services: Paid SearchAI Search Visibility (GEO)

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