Paid search that captures demand, not just clicks.
I build and manage Google Ads and Microsoft Ads programs that reach people who are already searching for what you sell, then tie every dollar back to lead quality, pipeline and revenue.
Is your search budget leaking?
Rising CPCs, flat results
Costs keep climbing while lead volume and quality stay the same.
Search terms you’d never choose
Broad match and automation are spending on queries that don’t fit your buyer.
Conversions you can’t trust
Tracking counts the wrong actions, so bidding optimizes toward the wrong goal.
No line to revenue
You can see clicks and leads, but not which campaigns actually create pipeline.
What a paid search engagement covers.
Account & tracking audit
Structure, settings, bidding, search terms, and your GA4 and Google Tag Manager conversion setup.
Keyword & intent strategy
High-intent, category and competitor terms, translated keywords for international markets, and negatives that cut waste.
Campaign architecture
Campaigns and ad groups built around intent, geography and budget priorities.
Ad copy & landing page testing
Headline, description and landing page tests, each with a clear hypothesis and a conversion goal.
Bidding & budget management
Smart bidding fed the right conversion signals, budget pacing and bid adjustments where they matter.
Reporting tied to pipeline
CPA, lead quality and revenue reporting, not just clicks and impressions.
Search results from real accounts.
Reported campaign results. Each case study shares the full context and the limits of attribution.
Start where your account needs it most.
Paid Media Audit
A structured review of your accounts, tracking and conversion path, ending in a prioritized action plan.
2–3 weeksCampaign Build or Rebuild
Keyword strategy, campaign architecture, ad testing and measurement setup, built alongside your team.
4–8 weeksOngoing Advisory
Monthly strategy, optimization and reporting tied to lead quality, without a full-time hire.
MonthlyCommon questions.
Do you manage Microsoft Ads as well as Google Ads?
Yes. I run Google Search, Demand Gen and YouTube campaigns, plus Microsoft Ads, and choose the mix based on where your buyers actually search.
Can you work with my in-house team or current agency?
Yes. I can audit an existing account, rebuild campaigns alongside your team, or act as an ongoing senior advisor without replacing anyone.
How do you measure paid search success?
By cost per lead or acquisition, conversion rate, lead quality and pipeline, using platform data alongside GA4, Google Tag Manager and your CRM, not just clicks and CTR.
Where should I start?
With the free Paid Media & AI Search Visibility Audit: a personalized PDF and video walkthrough within 7 business days, with no call required.
Find out where your search budget is leaking.
Get a personalized Paid Media & AI Search Visibility Audit: a PDF plus a short video walkthrough, delivered within 7 business days.
- 3 evidence-backed findings
- The first moves I’d make
- No logins or account access needed
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