AI consulting for small businesses

Make AI useful in your business.

Practical AI strategy and workflow guidance for small businesses, founders, and entrepreneurs who want to save time, make better use of their tools, and get clearer answers from their data, without adding complexity just to say they’re using AI.

Let’s talk about where AI could help →See how I can help
Start with the work

AI should take friction out of your work, not add another tool to manage.

You don’t need to automate everything or chase every new AI tool. The right place to start is with the work that takes too long, gets repeated, or makes it harder to make a good decision.

I’ll help you find practical ways to use AI in the business you have today, with your goals, tools, and capacity in mind.

Practical support

Find the right use for AI. Then make it work for you.

01

AI opportunity review

Look at your day-to-day work, find tasks that may be a good fit for AI, and prioritize the ideas that are useful and realistic.

02

Workflow and tool guidance

Plan how AI can support work such as research, content development, reporting, customer intake, or internal knowledge, using tools that fit your business.

03

Build and improve AI workflows

Shape a repeatable process, test it against real examples, and document how to use and review it. The goal is a workflow you understand and can maintain.

04

AI advisory and learning

Get help thinking through tools, prompts, and implementation questions as your needs change. Learn where AI can help, where it needs human review, and where it doesn’t belong.

A good fit if

You’re curious about AI, but you want it to solve a real problem.

  • You’re spending too much time on repeatable research, writing, or reporting.
  • You have information in different tools and need a clearer way to use it.
  • You want to use AI in your marketing or operations, but don’t know where to start.
  • You’ve tried AI tools and want a more reliable process.
  • You want practical guidance without hiring a full technical team.
A clear process

Understand the work before choosing the tool.

01

Start with your business

We’ll talk through your goals, current tools, and the tasks or decisions you want to improve.

02

Identify the useful opportunities

I’ll help you separate realistic use cases from distractions and choose a sensible place to start.

03

Build confidence and a next step

You’ll leave with clear recommendations and, depending on the project, a tested workflow, guidance for your team, or a plan for what to build next.

Applied, not theoretical

I use AI as a working tool, and I check the work.

I use AI to support business and marketing work such as website and service development, research, performance analysis, reporting, and organizing information in tools like Notion. I’ve also used it to explore app ideas and prototypes with GitHub.

AI helps me move faster through research and first drafts. I still check the evidence, make the decisions, and review anything before it’s used.

EXAMPLES FROM MY OWN WORK
Website & service developmentPlanning, drafting and refining pages and offers
Research & performance analysisFaster first passes, then checked against the data
Reporting & organizing informationStructuring notes and knowledge in tools like Notion
App ideas & prototypesExploring early builds with GitHub
Shay Pounders, digital marketing and growth strategist
Your guide

Marketing judgment comes first. AI supports the work.

I’m Shay Pounders, a digital marketing and growth strategist with more than a decade of experience. I work across marketing strategy, paid media, analytics, measurement, and the customer journey.

That experience shapes how I approach AI: understand the business problem, use the data that’s available, test the output, and keep a person responsible for the decision.

More about me →
AI consulting FAQ

Common questions.

Do I need to know which AI tool I want to use?

No. We can start with the task you want to improve and decide whether AI, and which kind of tool, makes sense.

Will AI automate my whole business?

That isn’t the goal. We’ll look for specific ways to reduce friction or support better work, with human review where it matters.

Can you help with marketing workflows?

Yes. We can explore how AI might support research, content planning, performance analysis, reporting, or other marketing work.

Do I need a technical team?

Not to start. We can begin with your current workflow and tools, then identify whether a technical build is actually needed.

Let’s connect

Start with the task you want to make easier.

Tell me what’s taking too much time, what you’re trying to improve, or where you’re curious about using AI. We’ll figure out a practical next step together.

Let’s talk about your business → No need to arrive with a perfect brief. A real work problem is enough to start.